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Useful Articles - Don't Goof! How to Choose the Right Information Product
By now you know that there's only one way to instantly re-launch
yourself as an expert and that's to create an information
product. But when yo According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product u look at the wide range of formats to
choose from it can be overwhelming! There are printed books, ebooks, CD's, workbooks, video/DVD, online ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in only, software, games, special reports, card decks...you
name it! I've studied them all (and produced products myself in several different for lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ats) and have a clear winner when it comes to: a) Sellability How easy is this format to get into the hands of buyers? b) Value How c here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe n you maximize what you charge for your information
product? c) Credibility What format is seen as most credible in the eyes of your marke d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ? And the winner is (drum roll please!)...CDs and workbook combination. Packaging your audio into a shippable combination of CDs and a printe ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc workbook is by far the easiest product to sell, has a
very high perceived value, and enjoys nearly all the same
credibility as a printed book. easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi The difference between a printed book and an information product in terms of revenue (that's cash in the door to you) are night and day. For e nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ample: Most books sell for between $14 and $29 dollars.
Between printing and shipping costs there isn't much opportunity
to make much money unl and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ss you sell tons of books. But package that same information in an CD and workbook home study course and you now have a product you can sell fo ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi between
$47 - $397 (or even much more). The duplication costs are minor
compared to what you're getting for your product, giving you a
nice, ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a healthy cash flow with each and every sale. Plus, you can always offer instant access to your recordings and workbook—via audio mp3 and downloa dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod able pdf files—to your new
customer while they're waiting for the real product to arrive in
the mail. And, with a tangible product, you have s cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin mething to sell at
events, trade shows, and when speaking. Sure, there is a bit more involved with creating a shippable product versus a stric tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ly online version, but once you get your
production setup (ordering your packaging, getting your cover
designed, printing, and putting everythi t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel g together) you're in
business. Better yet, hire a fulfillment company (like I do) to
take care of all this for you! Nearly all of the work is ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust in creating the content (I'll share
tips on how to make that easier in upcoming articles) so why not
go the extra quarter of a mile, make your y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products roduct tangible, and
complete your project with something you can sell for far more
than an eproduct will ever bring in?! * You are welco . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de e to publish this article
in its entirety, electronically, or in print free of charge, as
long as you include my full signature file for ezines elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip and my Web
site address in hyperlink for other sites. Please send a
courtesy link or email where you publish to
Kendall@KendallSummerHawk.co tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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