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Useful Articles - The Truth About Negative Commands (Don't Read This!)
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.
This
This
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
is because I understand something that many others do NOT!
And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for no
And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for no
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t speaking up!
I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of other
I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of other
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s.
Examples:
- Don't miss this [fill in the blank]!
- Don't delay!
- Don't forget to be there!
- Don't forget to stop and buy milk [or pick up the dry cleaning -- fill in the blank]!
- Do not forget to be on time!
- You can't miss out on thi
Examples:
- Don't miss this [fill in the blank]!
- Don't delay!
- Don't forget to be there!
- Don't forget to stop and buy milk [or pick up the dry cleaning -- fill in the blank]!
- Do not forget to be on time!
- You can't miss out on thi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
opportunity!
- Don't be afraid to ASK!
- Would you like to [fill in the blank]? If so, don't wait another minute! Order Your [fill in the blank] NOW!
- Don't Live With Depression [fill in the blank]
And so on...
This is because your subconsci
- Don't be afraid to ASK!
- Would you like to [fill in the blank]? If so, don't wait another minute! Order Your [fill in the blank] NOW!
- Don't Live With Depression [fill in the blank]
And so on...
This is because your subconsci
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ous mind works in strange ways. I learned this while training to become a hypnotherapist.
*********
FACT: Your subconscious mind cannot recognize a negative!
*********
As a result, when a person reads or hears statements similar to the above, t
*********
FACT: Your subconscious mind cannot recognize a negative!
*********
As a result, when a person reads or hears statements similar to the above, t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
heir subconscious mind actually understands the command as follows.
Examples:
- Miss this [fill in the blank]!
- Delay!
- Forget to be there!
- Forget to stop and buy milk [or pick up the dry cleaning -- fill in the blank]!
- Forget to be on
Examples:
- Miss this [fill in the blank]!
- Delay!
- Forget to be there!
- Forget to stop and buy milk [or pick up the dry cleaning -- fill in the blank]!
- Forget to be on
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ime!
- Miss out on this opportunity!
- Be afraid to ASK!
- Would you like to [fill in the blank]? If so, WAIT another minute! Order Your [fill in the blank] NOW! (In this case, you might think it's okay because the negative statement is followed
- Miss out on this opportunity!
- Be afraid to ASK!
- Would you like to [fill in the blank]? If so, WAIT another minute! Order Your [fill in the blank] NOW! (In this case, you might think it's okay because the negative statement is followed
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
by a positive request for action... but keep reading, you'll see how it can be improved!)
- Live With Depression [or, fill in the blank]
Whenever I have tried to explain this to those who use this type of command in their advertising or their ev
- Live With Depression [or, fill in the blank]
Whenever I have tried to explain this to those who use this type of command in their advertising or their ev
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
eryday language, they ALWAYS say, "I'm trying to create a sense of URGENCY."
But research is absolute on this...
The subconscious mind CANNOT recognize a negative command.
And so, anytime you use a statement that includes a negative command, you
But research is absolute on this...
The subconscious mind CANNOT recognize a negative command.
And so, anytime you use a statement that includes a negative command, you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
are actually giving the OPPOSITE command for the action or results you desire!
This is also why using only positive language in personal growth affirmations and in hypnosis -- whether self-hypnosis or with a trained professional -- is crucial.
It
This is also why using only positive language in personal growth affirmations and in hypnosis -- whether self-hypnosis or with a trained professional -- is crucial.
It
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
's also important to avoid alternate forms of negative commands, such as the following examples:
- rather than...
- instead of...
- avoid...
- etc.
Always use POSITIVE commands and suggestions!
I'll admit, it takes some creative thinking, and
- rather than...
- instead of...
- avoid...
- etc.
Always use POSITIVE commands and suggestions!
I'll admit, it takes some creative thinking, and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
it's a learning process to overcome the overwhelming cultural training we have all been living with!
However, by becoming aware, I am gradually learning how to choose my words more carefully and achieving greater results!
For instance:
- Instea
However, by becoming aware, I am gradually learning how to choose my words more carefully and achieving greater results!
For instance:
- Instea
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
d of "Don't miss [fill in the blank]!" you can say "Take advantage of [fill in the blank]!" or "Get in on [fill in the blank]!"
- Instead of "Don't Delay!" you can say "Hurry!" or "Act Now!" or "Take Immediate Action!"
- Instead of "Don't forget
- Instead of "Don't Delay!" you can say "Hurry!" or "Act Now!" or "Take Immediate Action!"
- Instead of "Don't forget
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o be there!" you can say "Be there!" or "Remember to be there!"
- Instead of "Don't forget to stop and buy milk [or pick up the dry cleaning -- fill in the blank]!" you can say "Remember to [fill in the blank] on your way!" or "Please buy [fill in
- Instead of "Don't forget to stop and buy milk [or pick up the dry cleaning -- fill in the blank]!" you can say "Remember to [fill in the blank] on your way!" or "Please buy [fill in
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the blank] before you get home!" or "Thanks in advance for [fill in the blank]!"
- Instead of "Do not forget to be on time!" you can say "Be there on time!" or "Remember to be there on time!" or "Be there at [time]-sharp!"
- Instead of "You can'
- Instead of "Do not forget to be on time!" you can say "Be there on time!" or "Remember to be there on time!" or "Be there at [time]-sharp!"
- Instead of "You can'
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t miss out on this opportunity!" you can say "You must TAKE this opportunity!" or "TAKE this opportunity NOW!" or "This is a MUST-SEE (or MUST-DO) opportunity!"
- Instead of "Don't be afraid to ASK!" you can say "Feel free to ASK!" or "Please ASK
- Instead of "Don't be afraid to ASK!" you can say "Feel free to ASK!" or "Please ASK
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ny questions you have!" or "Freely ASK your questions!"
- Instead of "Would you like to [fill in the blank]? If so, don't wait another minute! Order Your [fill in the blank] NOW!" you can say "Would you like to [fill in the blank]? If so, ACT IMME
- Instead of "Would you like to [fill in the blank]? If so, don't wait another minute! Order Your [fill in the blank] NOW!" you can say "Would you like to [fill in the blank]? If so, ACT IMME
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
DIATELY! Order Your [fill in the blank] NOW!"
- Instead of "Don't Live With Depression [or fill in the blank]" you can say "Overcome Your Depression!" or "Live Free of Depression!" or even "Be Depression-Free!" and so on.
Get the idea?
Command,
- Instead of "Don't Live With Depression [or fill in the blank]" you can say "Overcome Your Depression!" or "Live Free of Depression!" or even "Be Depression-Free!" and so on.
Get the idea?
Command,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
suggest, or inspire people to POSITIVE ACTION, and you will achieve far greater results!
And now, if you re-read my article headline, you can ALSO get an idea of how you can use this information to create some "reverse-psychology" results, as well
And now, if you re-read my article headline, you can ALSO get an idea of how you can use this information to create some "reverse-psychology" results, as well
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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