Useful Articles - Writing and Speaking

As a professional speaker you will always look for different ways to approach a topic. Consider looking at the world of competitive sports and it’s applicatio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n to speaking. Let’s look at the world of golf. You may not be a golfer but there are some powerful golf tips that you can apply to any presentation.

1. Stud

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

The Greens For Better Putting

One golf expert suggested looking at the overall slope of the green; watching how your partners’ shots roll on the green and;

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ossing the ball toward the hole to see where it breaks. How does this relate to giving a presentation?

You need to read your audience before you present just

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

like reading your slope before you putt.

Try to arrive early. Toss around conversation like the ball on the green. This will give you a feel of your audience

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Do they anticipate bad news, good news or chastisement? Find out how and what they heard about your presentation.

Are you speaking at 3:00 p.m. on a Monday

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r Friday? Look at the faces of your audience. Are some in a preoccupied fog? Are they looking at their watches? Decide how much you must raise the volume or p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mp up the enthusiasm. You may have to maximize audience involvement. Keep it simple and focused.

2. Practice Your Putts

If you play golf how much time do yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

spend practicing putting strokes, or bunker shots? No one would go into competition without putting in good “putting time.”

The same applies to a presentati

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n. A critical part of the presentation is rehearsal. I suggest the following for busy people:

* Carry index cards with quotations or statistics you can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

emorize during any downtime.

* Carry a small tape recorder to practice parts of your presentation. It is especially helpful to work on the opening and c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ose of your talk.

* Play your entire presentation in your car while driving.

Watch yourself in the mirror while you orally rehearse. Practice your gest

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

res, facial expressions and tone of voice.

Avoid “winging it.” Many of you do it well but excellence is the off spring of preparation. Practice your delivery

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

like you would your swing.

3. When Your Ball Is In A Hardpan Or Any Tight Lie Consider The Following:

* Position your body weight and hands in front of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the ball all the way through impact.

* Stay confident. The right technique and confidence will help you deal with challenging shots.

When doing a prese

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tation you may have to pitch from some tight spots. For example; your slides fall on the floor, the microphone quits working, or you must change the length of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your presentation because of a fire drill.

What should you do?

* If the microphone quits don’t stop talking. You may need to move closer to your audien

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e and project your voice.

* Don’t tense up. Relax. Breathe slowly and deeply. Don’t worry about what people will think if you fail.

* If you are i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the middle of your delivery-channel anxious energy into impressionable gestures.

* Stay confidently focused. Remember you are the speaker and in contro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Bottom line is to anticipate a problem and plan for it. Excellence is achieved through preparation.

Enjoy finding new applications in your speaking journey

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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