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  • Useful Articles - 188 Stage Hero's Journey (Monomyth)- Every Hero Must Embark on a Journey

    The Hero's Journey (also known as the Monomyth) is the template upon which the vast majority of successful stories
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    and Hollywood blockbusters are based upon. It is upon this structure that situations are superimposed. This is wh
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    stories such as Alien (1979), Gladiator (2000), Godfather (1972), American Beauty (1999), Annie Hall (1977) and m
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    any others (all deconstructed at www.clickok.co.uk/index4.html) appear to be different but are all constructed, al
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ost sequence by sequence, in the same way.

    The following blockbusters have all been structured around the Hero's
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    Journey template: Titanic, 1997 - grossed over $600,000,000; Star Wars, 1977 - grossed over $460,000,000; Shrek 2,
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    2004 - grossed over $436,000,000; ET, 1982 - grossed over $434,000,000; Spiderman, 2002 - grossed over $432,000,00
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    0. So how come you don't know it inside out?

    For a number of very valid reasons, if you want to write (and sell)
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    uccessful stories, whether they're Hollywood blockbusters, Indie successes, novels or other story forms, you need
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    to master the Hero's Journey in a very detailed way...

    EVERY HERO MUST EMBARK ON A JOURNEY

    Every Hero embarks on
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    a Journey, the purpose of which is to induce a Transformation. It is the Journey that gives the Hero the capacity
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    to resolve challenges that were previously unconquerable.

    The Journey that the Hero embarks on is very specific,
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    lmost rigid. Similarly, the resulting Transformation unfolds in a very specific manner.

    The Physical Stages of th
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    e Journey mirror the Physical Sets that make up the locations of your story, screenplay or movie.

    The Journey can
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    be one of grand scale (Lord of the Rings, 2001-2003) or it can occur within the walls of a house (Hard Candy, 2005
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ). Whatever the situation, the exact same Physical Movements are being undergone and the exact same Process of Tra
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    sformation is being performed.

    Before you begin your screenplay, whether it unfolds on a mountain (Brokeback Moun
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    tain, 2005) or in a warehouse (Reservoir Dogs, 1992), you must be intimately familiar with the Journey so that you
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    can take your Hero on it. And you must be intimately familiar with the Process of Transformation, so that you are
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    able to change your Hero (and subplot Allies and Enemies) or ensure that the Hero is the Carrier of the Changing


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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