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The aim of decent listening is to gain maximum understanding. Many people hom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e in only to the words of a speaker or to the body language or the timbre of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

oice and fail to listen to the entire message. To grasp a message, each of th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ese is important.

I recommend that to hear the entire message:

1. Ponder th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

specific words the speaker is saying.

2. Establish eye contact with the spe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aker. It is impossible to read body language without looking at the speaker.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ye contact conveys that you are listening.

3. Employ your mind to read his

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

body language. You may intuitively understand it because much of what is sent

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nonverbally is subconsciously understood. If you think your emotions are colo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ring your understanding, do an awareness check.

4. Observe facial expression

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and note how the speaker uses his hands and arms. These will betray informat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on on his nonverbal communication.

5. Pay heed to his tone of voice. Is ther

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e consistency with his words?

6. Interpret the entire message when he has do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e. Respond to what you think he is saying and then listen carefully to his re

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sponse to you.

Here's an exercise that can skyrocket your communication skil

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s. The next time you visit starbucks, select a quiet spot. Order a mocha frap

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

puccino and partially cover your face with a newspaper. Now, observe as peopl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

walk in. Watch how they communicate... the gestures they use, the experessio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ns that cross their face.

Observe how certain, words, deeds and posture cont

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ibute to rapport- or destroy it.

Adapt your own behavior to what you observe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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