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I’ve said many times that content is more important than visual design, yet as a developer, I find myself nit-picking over the visual layout of my webs

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ites. Just this morning, I spent 2 hours trying to make a menu bar move up one pixel. It takes a truly great developer to say “the d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

esign is done.” Unfortunately, we fall short of that ideal far too often. I never got that menu bar to work out by the way.

I was taken aback by

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a comment from a colleague, Bill M., recently. He had asked for a critique on a current project, and after he had some good comments, he said “It's ti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

me to say ‘good enough’ on the design and see about adding some more meaningful content.” What a profound idea; stop fiddling with design and w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rk on the thing that actually attracts visitors to a web site!

Being a musician, I had this image of a guitarist tweaking his tone and playing with hi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s effects for hours to get them just right so he can play “Mary had a Little Lamb.” Sure, his tone is perfect and his effects mix is just heave

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ly, but if he’s not playing something people want to hear, then what’s the point?

This is a mistake that is all too common, and one that I am guilty o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f as well. With all the new technology available to us; Flash, high speed internet, high resolution monitors and more, it’s all too easy to get wrappe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

up in this concept that visual appeal is the beginning and the end of all things. Yes, visual appeal is important. Good design can draw peopl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e in, colors can influence emotion, but all of that is useless unless we have something deeper too offer.

We all have a favorite web site, one we visi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t on a regular basis. I have two: Killersites.com for the forum and HomeStarRunner.com for comedy. Think about your favorite. Now think about what i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is that makes it your favorite. Is it pretty pictures? Is it the neat-o Flash intro? How about the three-column layout? I’d bet a lot of mo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ney that the reason it’s your favorite is that it has good, interesting, regularly updated content.

The web was built to exchange information. Millio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s of people don’t log on every day to see pretty pictures (unless they’re actually looking at art sites). They all log on to see content. They want t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o read information about things they are interested in. If you want your web site to be popular, fill it with content that people will enjoy reading.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

It’s really that simple.

Let’s not forget about search engines. All search engines skip past pictures, flash, and layout. They read through your con

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tent and assess your website’s value based on that, and how many people link to your site. And, who is going to link to your site if you don’t have go

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d content? Whatever effort you are spending on visual layout, if you aren’t spending at least three times that on crafting quality content, you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

’re in a world of trouble.

So find a point where you can say “the design is done,” and move on to your content. You’re visitors will thank you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Affairs among office coworkers presents double challenge. One challenge is the stress for those involved. Another challenge is how management reacts. When the affair is among managers and executives the company has a big potential problem.

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”

This is the season of many social gatherings - which means many opportunities to network. How should you be dressed, in order to take advantage of all these opportunities?

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Useful Articles - Design Can Get You to the Door, but Content is the Key

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